Culture Crush Business LLC

CULTURE CRUSH BUSINESS

Your Hub for Company Culture Resources

We match you with the best resources to fit your needs and improve company culture

About Us

Culture Crush is your HUB for resources that build thriving company cultures and thriving people in your company. 


With deep cultural insights and years of expertise, we evaluate your company's needs and connect you with the precise resources to cultivate a thriving culture. 


We work with CEOs, founders, HR Directors, or Culture Leaders of companies or teams, who value company culture and understand its impact on their business success. 


We assess, we plan, and your company and people thrive.


We gain insights into your company's culture by identifying gaps and areas that need improvement through a comprehensive assessment. Kindra and her team will tailor a unique strategy for your company, connecting you with the right resources based on your specific needs. Your company will then experience a transformed workplace where everyone flourishes, powered by the successful implementation of culture-enhancing strategies. 

Broken Wall Strick by a Fist — Podcast

Your company culture plays a pivotal role in its success. Whether you’re trying to address high turnover and low productivity, or seeking to enhance an already positive environment, nurturing your culture is crucial. 


As a leader, you may have tried team activities, incentives, and strategies to address this, but it’s not easy coming up with the right solution. 


At Culture Crush, culture isn’t just a corporate buzzword. It’s a key factor that can either boost your company or lead to its failure. 


With Culture Crush you’ll learn how to transform your workplace into a place of unity, efficiency, and growth. Don't just fix your company culture - transform it with Culture Crush Business.

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Culture Crushing Resources

We have resources that help company culture and focus on the following areas.

Company Culture is not a one size fits all for all companies. We have narrowed down the 8 main areas of focus for improving company culture. Along with the 8 focus areas, we have the Culture Crush Business Podcast for your leaders to listen to and coaches and consultants that can support your company's growth. 

  • Leadership/Professional Development

    Most employees search for the opportunity to work for companies that will help them grow professionally, either within that company or beyond and 83% of companies say developing leaders is crucial. 69% of Millennials are concerned that their workplace does not develop their leadership skills- so let’s help you to be the percentage of companies that does. 

  • Employee Recognition/Employee Appreciation

    79% of employees will quit after receiving inadequate appreciation from their managers. Sometimes the easiest thing to do is the hardest thing for leaders to take action on- just telling their employees thank you. That’s why we have resources and partnerships to help guide your company in showing the right appreciation to your employees. 

  • Conscious Communication and Connection

    Communication is key to business, relationships, companies, teams, and overall success. 86% of employees and executives blame the lack of effective collaboration and communication as the leading causes for errors in the workplace. This is a skill that has to be used and practiced continuously throughout companies and we can help!

  • Systems and Processes

    Lack of systems and processes will directly affect the culture of the company by adding stress in areas that don’t need to be stressful. Continuous incremental improvements over time are desirable and can translate into improved quality, reduced costs, simplified work processes, less waste, and improved customer and employee satisfaction. We can help provide some support for the steps needed to improve your company’s systems and processes. 

  • Fundamentals: Pay and Medical Benefits

    The fundamentals of the company can affect the culture of a company at a level that is not always anticipated. The fundamentals are areas of pay, benefits, and things like being paid on a regular basis. These areas are extremely important to individuals in different ways.  80% of workers would choose a job with more benefits over a 30% raise without benefits. 

  • Mental Health Support

    This is an area that many companies don’t want to tackle but they need to! 87% of employees think actions from their employer would help their mental health. Employees need and deserve mental health support from their employer; from being provided flexibility in their schedule to support their family to being provided resources that could help them through difficult times. This is an area that companies can and should have some partners supporting them and lucky for you, we have them!

  • Diversity/ Equity/Inclusion/Accessibility

    Diversity, equity, and inclusion in the workplace goes beyond just having staff that “looks different.” Diversity and inclusion refers to people's backgrounds, neurodiversity, education, gender, race, etc. Companies that have diverse and inclusive workforces are 35% more likely to outperform their competitors. Organizations with strong DEI initiatives are more likely to have employees with increased job satisfaction, higher levels of trust, and are more engaged. We partner with some strong companies to help your company on their mission to grow diversity and inclusion. 

  • Fun/Excitement in the Workplace

    Excitement in the workplace is the cliche part of culture that people think of first when discussing company culture. This is still an important part of culture though with 36% of employees saying they would give up $5,000 of their yearly salary to be happier at work. Happy employees are 12% more productive which helps the overall bottom line of the company. So let’s add some fun in the workplace and try to make it a little happier of a place for your employees to be. 

Additional Resources

We have Coaches and Consultants. 

Don’t forget about the podcast!

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Steps to Helping Your Company

Listen to the podcast and learn examples from the experts that are leading companies with great culture.

Have us do an assessment of your company and narrow down the areas of need.

We connect you with the right tools and resources to start improving your company culture. 

Why Choose Us

Resources in one location:

We help make it easy to improve company culture by bringing the vetted resources to one location. 

Our strong values:

We are authentic. 

We are always looking to improve. 

We are resourceful. 

Go beyond google:

There is no longer a reason to spend all day searching online for company culture resources.

Business Podcasts

Why Do We Do It

There are many resources out there for company culture but they are scattered and difficult to find. Culture is not a one size fits all, so it is important for companies to find the resources that are the right fit for growing their own company culture. 


We have worked to build a hub that brings all of the resources together in one place and one community. The Culture Crush Business is the one stop shop for everything related to growing company culture. 


Our goal is to improve company cultures so people WANT to go to work. Employees and leaders should like where they work and we think this is possible. 

Enjoy New Shows

Latest episodes

20 Mar, 2024
This episode of the Culture Crush Business Podcast explores the imperative of fostering inclusive company cultures through a fruitful conversation with Elena Joy Thurston and Gabe Hagen. The discussion underscores the need for inclusive leadership, especially with changing workforce demographics, emphasizing small changes to enhance belonging and engagement.  Additionally, the conversation delves into communication challenges in food service businesses, with Gabe using digital checklists to facilitate staff feedback. Elena advocates for non-binary thinking, emphasizing impact over intent, and both guests stress the importance of vulnerability, learning, and adaptation in creating inclusive work cultures. Overall, the episode emphasizes fostering inclusive cultures in corporate settings to attract diverse talent, focusing on communication, accountability, and continuous improvement.
14 Feb, 2024
This episode of the Culture Crush Business podcast is a real one- are you ready for it? This conversation includes insightful moments on personal journeys, mental health, and workplace culture. Host Kindra Maples and guest co-host Karen Nowicki dive in with guests Mathew Blades and Eric Brooker, to discuss the power of vulnerability in fostering connections and supporting employees through challenges.  They highlight the importance of initiating difficult conversations, building relationship capital, and creating empathetic workplace cultures. Hear impactful stories, like Eric Brooker’s, illustrating the significance of addressing personal struggles promptly, and gaining insights into navigating high-stakes jobs while prioritizing self-care. Join the conversation to learn how to foster resilience and empathy in your workplace today.
05 Feb, 2024
In the latest Culture Crush Business Podcast episode, host Kindra Maples and guest co-host James Christensen dive into the dynamic intersection of military culture, personal values, and high-performance leadership with esteemed guests Waldo Waldman and Dan Clark. The conversation weaves through a captivating exploration of resilience, identity, and the pivotal role belief plays in shaping organizational culture.  Dan, drawing from his triumph over paralysis, outlines a three-step approach to nurturing a positive culture—expanded belief, elevated expectations, and empowered behavior. He emphasizes the leader’s crucial role in instilling shared beliefs and fostering transparent communication. Waldo chimes in by stressing the significance of mutual support, admitting mistakes, and aligning with team values. The podcast’s second half delves into the art of professional speaking, emphasizing the importance of customization, embracing discomfort for growth, and the role of vulnerability in ineffective leadership. Dan and Waldo passionately advocate for leaders to connect with all levels of employees, address trust and ego challenges, and embrace a culture of continuous improvement. This riveting and enlightening episode delivers a comprehensive view of leadership, seamlessly weaving together military principles, personal narratives, and actionable advice for fostering a positive and growth-centric organizational culture. There is a take away in here for everyone!!
By Kindra Maples 23 Jan, 2024
In this insightful episode of the Culture Crush Business podcast, the concept of culture is explored from various perspectives. Kindra Maples, sets the tone by defining culture as the shared rhythm and essence that emerges when people come together, emphasizing its pervasive influence across all aspects of life. Guests Stephen Smith and Jay Rayhons contribute their experiences in sports and business, discussing the importance of understanding and defining one's culture. The conversation deepens as Jay Rayhons shares his approach to financial work, prioritizing understanding clients' personal goals and values before delving into financial details. This emphasis on recognizing deeper values beyond monetary concerns is connected to leadership and organizational culture. The discussion expands with insights from Stephen Smith on maintaining strong connections within remote or hybrid teams, emphasizing proximity, time, and energy investment. Consistency in leadership is highlighted, drawing parallels to military training and the Ooda loop. Trust within organizations is explored, with mentions of the "Trust Factor" book and its O-factor assessment tool. The episode concludes with the guests encouraging listeners to seek the good in others, contributing positively to organizational culture. The importance of genuine inclusivity, openness, and ongoing improvement is emphasized, providing a holistic exploration of culture in the business context. A few books that were talked about in the conversation: Trust Factor: The Science of Creating High-Performance Companies by Paul J. Zak Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal , Tantum Collins Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace Eleven Rings: The Soul of Success by Phil Jackson and Hugh Delehanty Extreme Ownership: How U.S. Navy Seals Lead and Win by Jocko Willink and Leif Babin A few finals thoughts to take from the conversation:  Know yourself and include others on the journey. Look for the good in someone and you will find it.
12 Dec, 2023
This Podcast Episode is on “from the vault.” This episode has a very personal side and connection for Kindra and her guest, Jean Brunson. In this podcast episode, Kindra dives into a candid conversation about the evolution of the podcast and its focus on improving company culture. They reflect on how Jean was the one that pushed Kindra towards a more inclusive approach, emphasizing the significance of Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB). The conversation touches on the challenge of addressing diversity and inclusion in the workplace, acknowledging the reluctance some individuals may have in expressing their feelings or concerns due to fear of repercussions. The hosts highlight the need for safe spaces to have open conversations about diversity, recognizing the unique struggles faced by different communities. As the discussion weaves through personal experiences and the impact of diversity in various settings, it emphasizes the multifaceted nature of company culture. They share insights on how the podcast evolved to embrace a broader definition of company culture, extending beyond big corporations to encompass small businesses and diverse groups. The episode also delves into the significance of Juneteenth, tying it to the broader conversation on diversity, inclusion, and belonging. The hosts discuss the recent federal recognition of Juneteenth as a holiday and reflect on the importance of acknowledging historical events that have shaped the experiences of black communities. Throughout the episode, there is an emphasis on the power of conversations, the importance of listening, and the need to create spaces where diverse voices can be heard. Kindra and Jean share their personal growth through this journey, illustrating the transformative impact of intentional efforts to embrace diversity and foster inclusivity in both professional and personal spheres. Thank you Jean Brunson for your contribution to the growth of the Culture Crush Business and Podcast.
20 Nov, 2023
In our latest podcast episode, we had the pleasure of hosting Lindsay, a seasoned leader with almost 17 years of dedicated service at Desert Financial Credit Union, and Nikki, a passionate advocate for employee engagement and the driving force behind PeopleForward Network. This conversation, as the others that we have, was open, authentic and natural. The conversation led to examples of both companies leading in a human centered and people focused direction.  Lindsay highlighted the importance Desert Financial places on employee satisfaction and creating a workplace culture that empowers and values its staff. This commitment translates into exceptional service for members, where every interaction is more than a transaction. The organization focuses on connection, community, and service to others. Nikki, from PeopleForward Network, provided insights into their mission of sharing resources and insights with a global community of people-first minded leaders. From podcast production to growth consulting, PeopleForward Network collaborates with partners to make a meaningful impact on business development and marketing. These women are making waves in their industries in order to build companies with great cultures. If you are looking for examples, stories, and support for growing your company culture, then this is an episode for you to listen to.
27 Oct, 2023
In the modern business landscape, a company’s culture is not just an internal matter. It has evolved into a valuable asset that can significantly impact a company’s success and reputation. We know this! However, having a fantastic company culture is not enough. It’s equally crucial to communicate this culture to the broader community and potential partners. One effective way to achieve this is by partnering with experts that specialize in marketing and telling the story of your company’s exceptional culture, such as achieving recognition as one of the best places to work. Having an outstanding company culture is a remarkable achievement in itself, but it’s not enough if it remains hidden within the walls of your organization. To truly reap the benefits of a great culture, you must share it with your community, industry peers, and potential partners. Many companies face the challenge of being the best-kept secret in terms of culture because they don’t proactively communicate their strengths. We had the chance to highlight two amazing ladies from BestCompaniesAZ to talk about the importance of company culture, the benefits of telling the story of company culture, and discussing the work that led them to this space to help shine the light on other companies. BestCompaniesAZ has the expertise to craft compelling narratives around your culture, highlighting what makes your company unique and showcasing the human side of your organization. They are the cheerleaders that you didn’t know you needed! When potential partners and clients hear stories about your great company culture, they are more likely to view your organization as a desirable partner and provider of goods or services. So let’s start telling more stories about great culture! Are you a company interested in sharing the remarkable story of your outstanding corporate culture? Are you a business seeking to demonstrate to the community just how exceptional your company culture is? Do you specialize in conducting employee engagement surveys that reveal the excellence of your company’s culture?  Are you in search of the perfect awards to highlight and elevate the narrative of your company’s culture? Well, then you should listen to this episode!!!
12 Sep, 2023
This was a unique episode for the Culture Crush Business Podcast. We are always talking about ways to improve company culture so companies can thrive, and this episode was no different in that aspect. The topic was one that is often left out from the conversation of thriving company cultures, the focus on process improvement and the technology for improving the operations and culture of the company.  We discuss the need to focus on technology and resources that will help with the strategic side of the company in order to treat employees as humans rather than machines, which is essential for preventing burnout and maintaining a motivated team. Effective leadership involves identifying and leveraging employees’ strengths and interests. This allows them to excel in their roles and contribute to the company’s growth. Offloading repetitive tasks to AI or outsourcing can free up employees to concentrate on their core competencies. AI can be a game-changer for businesses, especially when handling data-intensive tasks. It can optimize scheduling, automate processes, and even enhance customer experiences, as demonstrated by the example of creating a Taylor Swift-inspired AI bot. The conversation highlights the need to adapt to rapidly evolving technology. The emergence of new career paths, such as prompt engineering, underscores the importance of staying current and embracing technological advancements. Many companies use numerous software tools, often without realizing the extent of their tech stack. Lauri Erickson emphasizes the importance of integrating these tools to streamline operations and data management, ultimately saving time and resources. This episode focuses on a few key takeaways for our listeners: Empower the employees to focus on the true strengths The power of AI in enhancing efficiencies Continuous adaptation to evolving technology Integration of software and tools Overall, the episode emphasizes the value of fostering a positive company culture, empowering employees, and leveraging outsourcing, technology, and AI to enhance efficiency and employee satisfaction. It also underscores the importance of staying open to new possibilities in the ever-changing business landscape. Thank you to James Christensen, the President of Gateway Bank, for joining in this conversation and adding his additional insight and stories as the co- host for this episode with Lauri and Ben. Located in Tempe, Arizona, Project Pros is a family-owned business that’s dedicated to alleviating the administrative burdens faced by small business owners. Their comprehensive support services are designed to give business owners more time, spanning areas like bookkeeping, HR, social media management, phone answering, and virtual administrative assistance. Project Pros emerged from CEO Lauri Erickson’s understanding of the need to shift small business owners from working ‘in’ their business to working ‘on’ it. The team at Project Pros fosters a synergetic environment, collaborating to find solutions for each client’s unique needs. Their approach emphasizes collaborative problem-solving, ensuring that every team member’s skills contribute to the clients’ success. Project Pros goes beyond traditional outsourcing, streamlining processes to save their clients both time and money. They serve as an extension of their clients’ businesses, partnering at every stage to facilitate the growth and success of those businesses.
17 Aug, 2023
When it comes to improving company culture, there are a tremendous amount of resources out there to help companies. Finding which resources are the right fit for your company is the tricky part. Lucky for you, we brought together two amazing ladies that offer support that can improve all companies! These resources help to bring creativity and clarity to your teams! This conversation talked about the support and structure that both Sarah’s company and Anca’s company can help provide to others. There is a fear of failure and these ladies are here to help build the teams so that the fear can be concurred and supported. Investing in outside support and facilitation is one of the best things a company can do to help improve their teams and company culture. Facilitators use techniques that stimulate creative thinking and innovation- and these ladies are the pinnacle of creativity! You should listen to this podcast if you….  are having trouble communicating with your team and trying to find the right resources to help. would like to find a unique way to improve your meetings and sharing top highlights with the company. need a little support defining the goals of the meetings and the communication taking place. are ready to invest in your company to improve the culture of the people and the company as a whole. if you need a little help capturing and synthesizing the details from your meetings. Culture Crush is here to support and it starts with these two amazing women led companies!
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