From first glance and the start to the podcast, you may not see the amazing alignment and similarities between Jonathan and April. We see them though!

Jonathan and April are both very aligned with growing conscious businesses and supporting people in a very selfless manner. What they do helps people and companies grow; Whether it is Jonathan giving advice to other business leaders about how to grow a business and not being ruthless, or April going into the company to guide and coach them to growing their business through the principles of Generosity Culture. They are both supporting the growth of great conscious and caring leaders.

It was great to hear about their backgrounds getting them to this point where they are now. Jonathan grew up and went into the Real Estate business thinking that he had to be ruthless to make money. April gained experience and knowledge from her time in the military that she is now able to put into place with the work that she does helping companies and leaders.

When asked about the favorite part of her own company’s culture, April said, “My favorite part of my company’s culture is it’s all about helping and empowering others. Everything we do is in service to others’ success.”

When Jonathan was asked about his company culture he told us, “Keyser was built off of 15 core operating principles. We are very clear about that during the hiring process, and because of that, I am confident that each of my team members buys into those beliefs. In fact, many of the current members have joined Keyser because they believed in the principles. This bleeds into how we interact with one another and how we serve our clients.”

If you are looking for a podcast with a few passionate individuals that have a strong stance on improving company culture, being selfless, supporting others- then this is it. The two of them discuss the passion to lead selflessly, the importance of being forthcoming and honest, and building a workplace that is safe and provides courage to disagree. There are stories and examples to listen to in this podcast that are great for all levels of leaders to learn from.

Driven Outcomes is a consulting firm that helps accelerate the revenue growth and culture creation of businesses across industries using the principles of The Generosity Culture.

Working with company CEO’s, Leaders and Entrepreneurs, Driven Outcomes drives unprecedented success by modeling the power of pouring into people, clients and the community.

April Shprintz is a Business Accelerator, Speaker, host of the Winning Mindset Mastery Podcast and the Author of Magic Blue Rocks, the Secret to Doing Anything, a book about the life changing impact of a winning mindset.

After spending 20 great years in a variety of industries solving problems, driving growth, and accelerating companies, April realized helping people is who she is, not just what she does. Generating over $1 Billion dollars in combined revenue, April left corporate America after her highest earning 7-figure year to form her own company and expand her impact.

The creator of The Generosity Culture®, April lives her dream helping innovators and leaders grow their businesses through a combination of pouring into their people, their clients, and their community.

A proud veteran, April served for nearly 7 years in the Air Force as a Television News Anchor and Executive Producer. She’s a graduate of the University of Maryland and holds an MBA from the University of Texas.

Connect with April on LinkedInFacebookTwitter and Instagram.

Keyser is one of the country’s most innovative and trustworthy technology-enabled occupier services commercial real estate firms. Keyser’s advisors assist occupiers of space with their commercial real estate needs, including leasing, purchasing, constructing, or disposing of facilities.

Keyser specializes in helping tenants leverage A.I. and market expertise to secure commercial real estate incentives and attract today’s workforce while reducing cost & risk. Whether it’s managing, negotiating, or assisting with commercial real estate strategy, our advisors take pride in serving our clients.

Jonathan Keyser is the founder of Keyser (, one of the most innovative and trustworthy technology-enabled occupier services commercial real estate firms in the country. Along with their international partners, they have over 560 people worldwide.

Jonathan is a #1 Wall Street Journal Best Selling Author for his book, “You Don’t Have to be Ruthless to Win”, and he was named “The Commercial Real Estate Disruptor” by USA Today. He has also been named a “Top Social Capital CEO” by the International Business Times, is a highly sought after keynote speaker, a thought leader featured in over 150 articles, publications, and podcasts, and during the pandemic was recognized as one of the “Top 20 Virtual Keynote Speakers” in the country.

As an entrepreneur himself, Jonathan has built Keyser into an eight-figure firm named recently as one of the Top 50 Most Trustworthy Companies in America by The Silicon Review.

Today through his 6,7,8 Selfless Leadership workshop series, he helps other business leaders activate the three levels of reinvention to boost profits while increasing client and employee retention. Jonathan’s efforts to change the business world through selfless service manifest in his content, thought leadership, and the level of excellence he holds his team to within Keyser.

Connect with Jonathan on LinkedInFacebookTwitter and Instagram.

About Culture Crush

Culture is not just a tag word to be thrown around. It is not something you throw in job descriptions to draw people to applying for jobs within a company.

According to Marcus Buckingham and Ashely Goodall in their book Nine Lies About Work, “Culture is the tenants of how we behave. It’s like a family creed. This is how we operate and treat each other in the family.”

As a growing company- Culture Crush Business Podcast is THE culture improvement resource that supports companies and leaders.  Our Mission is to improve company cultures so people WANT to go to work. Employees and leaders should like where they work and we think this is possible.

Within the company: Culture Crush has Vetted Resources and Partnerships with the right people and resources that can help improve your company culture.

On this podcast:  We focus on everything surrounding businesses with good company culture. We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company.  We also find the companies that offer resources to help improve company culture and showcase them on the show to share their tips and tricks for growing culture.

About the Host

Kindra Maples  is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).

She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.

Then came the opportunity for leading  the Culture Crush Business Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.

Shout Outs

We want to thank a few people for their behind the scenes effort in helping this relaunch to come to life. James Johnson with Tailored Penguin Media Company LLC.– It is a small, but powerful video production company with a goal to deliver the very best by articulating the vision of your brand in a visually creative way. Gordon Murray with Flash PhotoVideo, LLC. -Flash Gordon has been photographing since high school and evolving since then with new products that will equip, encourage, engage, and enable.

These are just a few of the folks that supported the relaunch of the podcast. If you would like to be part of the Culture Crush team or would like to support underwriting the show- please reach out: