Culture Crush Business LLC

CULTURE CRUSH BUSINESS

Your Hub for Company Culture Resources

Helping build thriving cultures by building thriving people

About Us

Culture Crush is your HUB for resources that build thriving company cultures and thriving people in your company. 


The Culture Crush Business is a growing community to help support growing thriving company cultures. We provide companies with the resources that will help improve their company culture. 



With deep cultural insights and years of expertise, we evaluate your company's needs and connect you with the precise resources to cultivate a thriving culture. 



We work with CEOs, founders, HR Directors, or Culture Leaders of companies or teams, who value company culture and understand its impact on their business success. 



We assess, we plan, and your company and people thrive.

Broken Wall Strick by a Fist — Podcast

Your company culture plays a pivotal role in its success. Whether you’re trying to address high turnover and low productivity, or seeking to enhance an already positive environment, nurturing your culture is crucial. 


As a leader, you may have tried team activities, incentives, and strategies to address this, but it’s not easy coming up with the right solution. 


At Culture Crush, culture isn’t just a corporate buzzword. It’s a key factor that can either boost your company or lead to its failure. 


With Culture Crush you’ll learn how to transform your workplace into a place of unity, efficiency, and growth. Don't just fix your company culture - transform it with Culture Crush Business.

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How Do We Do This?

  • We have over 200+ partners that are experts in various areas of company culture, in order to provide the right solutions to YOUR company. 
  • We do assessments within companies to find the specific areas that YOUR company needs support to improve. 
  • We offer Fractional CPO, Chief People Officer, solutions with founder Kindra Maples as the expert looking at it from a holistic perspective from the inside of your company.

Culture Crushing Resources

At Culture Crush Business, we understand the importance of cultivating a workplace environment where employees thrive. Our three step approach is comprehensive, focusing on three levels of support and always focusing on our eight key areas that form the foundation of vibrant cultures. 


We now have
OVER 200+ partners and experts that focus on improving company culture in the EIGHT areas that we focus.

  • Leadership/Professional Development

    Most employees search for the opportunity to work for companies that will help them grow professionally, either within that company or beyond and 83% of companies say developing leaders is crucial. 69% of Millennials are concerned that their workplace does not develop their leadership skills- so let’s help you to be the percentage of companies that does. 

  • Employee Recognition/Employee Appreciation

    79% of employees will quit after receiving inadequate appreciation from their managers. Sometimes the easiest thing to do is the hardest thing for leaders to take action on- just telling their employees thank you. That’s why we have resources and partnerships to help guide your company in showing the right appreciation to your employees. 

  • Conscious Communication and Connection

    Communication is key to business, relationships, companies, teams, and overall success. 86% of employees and executives blame the lack of effective collaboration and communication as the leading causes for errors in the workplace. This is a skill that has to be used and practiced continuously throughout companies and we can help!

  • Systems and Processes

    Lack of systems and processes will directly affect the culture of the company by adding stress in areas that don’t need to be stressful. Continuous incremental improvements over time are desirable and can translate into improved quality, reduced costs, simplified work processes, less waste, and improved customer and employee satisfaction. We can help provide some support for the steps needed to improve your company’s systems and processes. 

  • Fundamentals: Pay and Medical Benefits

    The fundamentals of the company can affect the culture of a company at a level that is not always anticipated. The fundamentals are areas of pay, benefits, and things like being paid on a regular basis. These areas are extremely important to individuals in different ways.  80% of workers would choose a job with more benefits over a 30% raise without benefits. 

  • Mental Health and Wellness Support

    This is an area that many companies don’t want to tackle but they need to! 87% of employees think actions from their employer would help their mental health. Employees need and deserve mental health support from their employer; from being provided flexibility in their schedule to support their family to being provided resources that could help them through difficult times. This is an area that companies can and should have some partners supporting them and lucky for you, we have them!

  • Diversity/ Equity/Inclusion/Accessibility

    Diversity, equity, and inclusion in the workplace goes beyond just having staff that “looks different.” Diversity and inclusion refers to people's backgrounds, neurodiversity, education, gender, race, etc. Companies that have diverse and inclusive workforces are 35% more likely to outperform their competitors. Organizations with strong DEI initiatives are more likely to have employees with increased job satisfaction, higher levels of trust, and are more engaged. We partner with some strong companies to help your company on their mission to grow diversity and inclusion. 

  • Fun/Excitement in the Workplace

    Excitement in the workplace is the cliche part of culture that people think of first when discussing company culture. This is still an important part of culture though with 36% of employees saying they would give up $5,000 of their yearly salary to be happier at work. Happy employees are 12% more productive which helps the overall bottom line of the company. So let’s add some fun in the workplace and try to make it a little happier of a place for your employees to be. 

About the Events

At Culture Crush Business, our events are not just gatherings; they are curated experiences designed to foster alignment between personal and professional values. Our events encapsulate the following key areas of focus, ensuring that members find resonance and fulfillment within our community. 

Check out our last event video here

We have the solutions!

We now have OVER 200+ partners and experts that focus on improving company culture in the EIGHT areas that we focus.

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Steps to Helping Your Company

Listen to the podcast and learn examples from the experts that are leading companies with great culture.

Have us do an assessment of your company and narrow down the areas of need.

We connect you with the right tools and resources to start improving your company culture. 

Why Choose Us

Resources in one location:

We help make it easy to improve company culture by bringing the vetted resources to one location. 

Our strong values:

We are authentic. 

We are always looking to improve. 

We are resourceful. 

Go beyond google:

There is no longer a reason to spend all day searching online for company culture resources.

Business Podcasts

Why Do We Do It

There are many resources out there for company culture but they are scattered and difficult to find. Culture is not a one size fits all, so it is important for companies to find the resources that are the right fit for growing their own company culture. 


We have worked to build a hub that brings all of the resources together in one place and one community. The Culture Crush Business is the one stop shop for everything related to growing company culture. 


Our goal is to improve company cultures so people WANT to go to work. Employees and leaders should like where they work and we think this is possible. 

Enjoy New Shows

Latest episodes

September 17, 2024
In a recent episode of the Culture Crush Business podcast hosted by Kindra Maples, Catherine Mattice, CEO of Civility Partners, and Danielle Pener, Principal Attorney at Alta Employment Law Workplace Investigations, collaborated to illuminate the intricate dynamics of tackling toxic workplace cultures.  Throughout their engaging dialogue, Catherine and Danielle explored the nuances of managing workplace culture, emphasizing the dual challenges of reactive responses to crises and proactive strategies for preventing them. They discussed the triggers prompting organizations to seek their expertise, ranging from public scandals to internal acknowledgments of systemic issues, underscoring the complexity of organizational dynamics. Are you looking for a little more guidance in how to tackle improving culture in a toxic workplace? This is your episode to listen to! Kindra Maples and her guests advocated for a comprehensive approach to workplace culture management, advocating for ethical leadership that prioritizes both employee well-being and organizational effectiveness.
June 25, 2024
On the “Culture Crush Business Podcast,” host Kindra Maples introduces Jonathan Bennett, an executive coach from ClearlyThen Inc., and Amy Looper, CEO of Resilient Growth. They delve into the evolving acceptance of mental health discussions in the workplace, emphasizing the importance of bridging generational gaps in leadership understanding and addressing employee needs.  During the interview, Jonathan and Amy explored the challenges of fostering psychological safety and accountability in organizations. They both acknowledge the resistance from some leaders, who often view these initiatives as peripheral to core business goals. The episode makes it clear that transforming leadership and organizational commitment is essential to creating workplaces where employees feel safe, valued, and motivated to do their best. This is a great episode to listen to if you are interested in the importance of building cultures that are safe and strong.
April 25, 2024
This episode of Culture Crush Business is a real deep dive in the space of building communities that help with growing and positive well being. Kindra deep dives into the journeys of Nathan Coury and Ryan Tomita, two entrepreneurs on a mission to build supportive communities and foster personal growth. Nathan kicks things off by sharing his insights into creating human-centered businesses that prioritize the well-being of employees, leading to remarkable retention rates and minimal staffing challenges. Then, Ryan, the brains behind Middlefinger Mantras, opens up about his struggles with mental health and how they inspired him to create safe spaces for men to find support and empowerment.  As if that wasn’t enough, Nathan and Ryan also get into the nitty-gritty of balancing masculine and feminine energies in business. They stress the importance of collaboration and connection, rather than competition, in creating thriving workplace environments. They tackle the stigma head-on and wrap things up with a powerful call to prioritize mental well-being and reach out for support when needed. This episode is a must-listen for anyone looking to cultivate a culture of care and growth in their personal and professional lives.
March 20, 2024
This episode of the Culture Crush Business Podcast explores the imperative of fostering inclusive company cultures through a fruitful conversation with Elena Joy Thurston and Gabe Hagen. The discussion underscores the need for inclusive leadership, especially with changing workforce demographics, emphasizing small changes to enhance belonging and engagement.  Additionally, the conversation delves into communication challenges in food service businesses, with Gabe using digital checklists to facilitate staff feedback. Elena advocates for non-binary thinking, emphasizing impact over intent, and both guests stress the importance of vulnerability, learning, and adaptation in creating inclusive work cultures. Overall, the episode emphasizes fostering inclusive cultures in corporate settings to attract diverse talent, focusing on communication, accountability, and continuous improvement.
February 14, 2024
This episode of the Culture Crush Business podcast is a real one- are you ready for it? This conversation includes insightful moments on personal journeys, mental health, and workplace culture. Host Kindra Maples and guest co-host Karen Nowicki dive in with guests Mathew Blades and Eric Brooker, to discuss the power of vulnerability in fostering connections and supporting employees through challenges.  They highlight the importance of initiating difficult conversations, building relationship capital, and creating empathetic workplace cultures. Hear impactful stories, like Eric Brooker’s, illustrating the significance of addressing personal struggles promptly, and gaining insights into navigating high-stakes jobs while prioritizing self-care. Join the conversation to learn how to foster resilience and empathy in your workplace today.
February 5, 2024
In the latest Culture Crush Business Podcast episode, host Kindra Maples and guest co-host James Christensen dive into the dynamic intersection of military culture, personal values, and high-performance leadership with esteemed guests Waldo Waldman and Dan Clark. The conversation weaves through a captivating exploration of resilience, identity, and the pivotal role belief plays in shaping organizational culture.  Dan, drawing from his triumph over paralysis, outlines a three-step approach to nurturing a positive culture—expanded belief, elevated expectations, and empowered behavior. He emphasizes the leader’s crucial role in instilling shared beliefs and fostering transparent communication. Waldo chimes in by stressing the significance of mutual support, admitting mistakes, and aligning with team values. The podcast’s second half delves into the art of professional speaking, emphasizing the importance of customization, embracing discomfort for growth, and the role of vulnerability in ineffective leadership. Dan and Waldo passionately advocate for leaders to connect with all levels of employees, address trust and ego challenges, and embrace a culture of continuous improvement. This riveting and enlightening episode delivers a comprehensive view of leadership, seamlessly weaving together military principles, personal narratives, and actionable advice for fostering a positive and growth-centric organizational culture. There is a take away in here for everyone!!
By Kindra Maples January 23, 2024
In this insightful episode of the Culture Crush Business podcast, the concept of culture is explored from various perspectives. Kindra Maples, sets the tone by defining culture as the shared rhythm and essence that emerges when people come together, emphasizing its pervasive influence across all aspects of life. Guests Stephen Smith and Jay Rayhons contribute their experiences in sports and business, discussing the importance of understanding and defining one's culture. The conversation deepens as Jay Rayhons shares his approach to financial work, prioritizing understanding clients' personal goals and values before delving into financial details. This emphasis on recognizing deeper values beyond monetary concerns is connected to leadership and organizational culture. The discussion expands with insights from Stephen Smith on maintaining strong connections within remote or hybrid teams, emphasizing proximity, time, and energy investment. Consistency in leadership is highlighted, drawing parallels to military training and the Ooda loop. Trust within organizations is explored, with mentions of the "Trust Factor" book and its O-factor assessment tool. The episode concludes with the guests encouraging listeners to seek the good in others, contributing positively to organizational culture. The importance of genuine inclusivity, openness, and ongoing improvement is emphasized, providing a holistic exploration of culture in the business context. A few books that were talked about in the conversation: Trust Factor: The Science of Creating High-Performance Companies by Paul J. Zak Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal , Tantum Collins Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace Eleven Rings: The Soul of Success by Phil Jackson and Hugh Delehanty Extreme Ownership: How U.S. Navy Seals Lead and Win by Jocko Willink and Leif Babin A few finals thoughts to take from the conversation:  Know yourself and include others on the journey. Look for the good in someone and you will find it.
December 12, 2023
This Podcast Episode is on “from the vault.” This episode has a very personal side and connection for Kindra and her guest, Jean Brunson. In this podcast episode, Kindra dives into a candid conversation about the evolution of the podcast and its focus on improving company culture. They reflect on how Jean was the one that pushed Kindra towards a more inclusive approach, emphasizing the significance of Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB). The conversation touches on the challenge of addressing diversity and inclusion in the workplace, acknowledging the reluctance some individuals may have in expressing their feelings or concerns due to fear of repercussions. The hosts highlight the need for safe spaces to have open conversations about diversity, recognizing the unique struggles faced by different communities. As the discussion weaves through personal experiences and the impact of diversity in various settings, it emphasizes the multifaceted nature of company culture. They share insights on how the podcast evolved to embrace a broader definition of company culture, extending beyond big corporations to encompass small businesses and diverse groups. The episode also delves into the significance of Juneteenth, tying it to the broader conversation on diversity, inclusion, and belonging. The hosts discuss the recent federal recognition of Juneteenth as a holiday and reflect on the importance of acknowledging historical events that have shaped the experiences of black communities. Throughout the episode, there is an emphasis on the power of conversations, the importance of listening, and the need to create spaces where diverse voices can be heard. Kindra and Jean share their personal growth through this journey, illustrating the transformative impact of intentional efforts to embrace diversity and foster inclusivity in both professional and personal spheres. Thank you Jean Brunson for your contribution to the growth of the Culture Crush Business and Podcast.
November 20, 2023
In our latest podcast episode, we had the pleasure of hosting Lindsay, a seasoned leader with almost 17 years of dedicated service at Desert Financial Credit Union, and Nikki, a passionate advocate for employee engagement and the driving force behind PeopleForward Network. This conversation, as the others that we have, was open, authentic and natural. The conversation led to examples of both companies leading in a human centered and people focused direction.  Lindsay highlighted the importance Desert Financial places on employee satisfaction and creating a workplace culture that empowers and values its staff. This commitment translates into exceptional service for members, where every interaction is more than a transaction. The organization focuses on connection, community, and service to others. Nikki, from PeopleForward Network, provided insights into their mission of sharing resources and insights with a global community of people-first minded leaders. From podcast production to growth consulting, PeopleForward Network collaborates with partners to make a meaningful impact on business development and marketing. These women are making waves in their industries in order to build companies with great cultures. If you are looking for examples, stories, and support for growing your company culture, then this is an episode for you to listen to.
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