Culture Crush Business LLC

The Dance Between the Employer and the Employee E33

Mar 07, 2023

This conversation of culture is brand new. Every time you turn the corner there is a new thing that has never been tried and never been done before.” So how do leaders and employers take all of these new things and learn to implement them into their workplace- through support.

It’s a dance and it’s not easy.


There is a dance that happens between the employer and the employees. The space between that dance is where the culture is. This space between is where the growth of the company can happen. It takes support from outside of the company to grow and improve in this space though. That support could be learning how to focus on your main stakeholders, it could be providing financial education to your employees, or even coaching the leadership team.


Having Aaron and Kent on the show was so rewarding to our team and we hope it was to the listeners as well. They are both so knowledgeable and it makes sense why they work in the spaces that they do. They discussed some of these areas where the outside support to the company is what leads to the growth of the culture and the company.


Who are your stakeholders and how do you support them?


Kent gave us some insight into the work that he does focusing on the stakeholder business model and the work that he does to shift companies from a shareholder focus to a stakeholder focus. What are the needs of the employees and the employers as they keep up that dance and redefine what those relationships look like.


Aaron walked us through the responsibilities that working “in” the business is to work “on” the business. There are trends to notice, feedback to gather, and polarities in the company to deal with. In most cases, the best way to get to know what is going on inside of the business, is to ask someone outside of the business. As a leader, having someone else check in with your team is when you are going to end up finding out more.


“Who are the stakeholders that are part of your world and can they start putting the blocks together for culture so that as it grows it is there and they don’t have to correct it.”


This is a beautiful episode to listen to if you are ready to hear from two of the most knowledgeable individuals about growing a conscious business with a strong culture.


A few of our quick takeaways:


  • Culture is not a balanced equation.
  • Be intentional from the get go to grow your culture.
  • Define your higher purpose.
  • All coaches are not created equally.
  • Share the story of your company to show transparency.
  • Focus on positive reinforcement with the stakeholders.


Some resources that came up in the conversation:


In addition to the resources that Aaron and Kent provide, there was a book that was mentioned in the podcast that we wanted to share as well.


The book- Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement

by Aubrey Daniels


The Beyond Zero film that focused on the culture and sustainability building of the company Interface.

Mission Federal Credit Union

Stakeholder Business is a collaboration between three inspired humans who care deeply about ushering in the next paradigm of capitalism where — rather than business benefiting a select few and actively harming others — it benefits all.


Our purpose is to ease the transition for business leaders from shareholder capitalism to stakeholder capitalism by providing inspirational content, educational material, and world-class training.

Kent Gregoire – the Co-Founder of Stakeholder Business – is on a mission to help entrepreneurs transform their companies for maximum impact. In his consultancy work, he is known as the ‘CEO to CEOs’ who focuses on a win-win approach that delivers exponential value to all stakeholders.



Kent is a serial entrepreneur, having launched his first manufacturing company at age 14. Since then, he has founded or led more than a dozen organizations, guiding several through successful exits and raising tens of millions of dollars in private capital for business acquisitions, start-ups and expansions.


Kent has more than 35 years of experience providing advisory services to executive-level management, is one of the first certified conscious capitalism consultants in the world and is the President of the EO U.S. East Bridge Chapter.


In addition to his work with Stakeholder Business, he is also the Co-Founder and CEO of Symphony Advantage in which he is focused on helping companies do well by doing good.


Connect with Kent on LinkedInFacebook and Instagram.

At Get Out of Your Own Way, we believe that on the way to a fulfilling, successful life the puzzle piece we are all searching for is within us, and through our inner transformation we become the person that leads our community, family, and business.


Our innovative coaching methods and tools provide a reliable roadmap for inner transformation, shedding your limitations and empowering you to align with your values, grow your enterprise, and build your ideal lifestyle within 6 months.


We offer six-figure earners individual coaching programs and personal development retreats, while supporting organizations with leadership trainnig and team building workshops.

Aaron Velky is a keynote speaker, CEO and coach. His career has been dedicated to building movements, companies and leaders.

Get Out of Your Own Way, his leading coaching company guide soon to be and successful entrepreneurs to a clear direction in their lives and business – more income, more freedom and more purpose.



He leads retreats and leadership training for hundreds across the US, creating change for other emerging leaders and companies.


He’s the CEO of Money Club, an economic empowerment and financial wellness organization that blends personal finance with professional development. And he’s the author of Let Her Play, a guide for sports coaches and parents that coach female athletes. Outside of the professional sphere, Aaron is a dad, a comic book nerd and adrenaline junky.


Connect with Aaron on LinkedInFacebookTwitter and Instagram.


About Culture Crush

Culture is not just a tag word to be thrown around. It is not something you throw in job descriptions to draw people to applying for jobs within a company.


According to Marcus Buckingham and Ashely Goodall in their book Nine Lies About Work, “Culture is the tenants of how we behave. It’s like a family creed. This is how we operate and treat each other in the family.”

Muscular Moving Men

As a growing company- Culture Crush Business Podcast is THE culture improvement resource that supports companies and leaders. Our Mission is to improve company cultures so people WANT to go to work. Employees and leaders should like where they work and we think this is possible.


Within the company: Culture Crush has Vetted Resources and Partnerships with the right people and resources that can help improve your company culture.


On this podcast: We focus on everything surrounding businesses with good company culture. We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company. We also find the companies that offer resources to help improve company culture and showcase them on the show to share their tips and tricks for growing culture.

Kindra Maples

About the Host

Kindra Maples is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).


She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.


Then came the opportunity for leading the Culture Crush Business Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.

Shout Outs

We want to thank a few people for their behind the scenes effort in helping this relaunch to come to life. James Johnson with Tailored Penguin Media Company LLC.– It is a small, but powerful video production company with a goal to deliver the very best by articulating the vision of your brand in a visually creative way. Gordon Murray with Flash PhotoVideo, LLC. -Flash Gordon has been photographing since high school and evolving since then with new products that will equip, encourage, engage, and enable. Renee Blundon with Renee Blundon Design – She is not only one of the best free divers (that’s not how she helped with the podcast) but she is great with graphics design and taking the direction for the vision that you have while also adding creative ideas to bring to your vision to life.



These are just a few of the folks that supported the relaunch of the podcast. If you would like to be part of the Culture Crush team or would like to support underwriting the show- please reach out: info@culturecrushbusiness.com


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In the modern business landscape, a company’s culture is not just an internal matter. It has evolved into a valuable asset that can significantly impact a company’s success and reputation. We know this! However, having a fantastic company culture is not enough. It’s equally crucial to communicate this culture to the broader community and potential partners. One effective way to achieve this is by partnering with experts that specialize in marketing and telling the story of your company’s exceptional culture, such as achieving recognition as one of the best places to work. Having an outstanding company culture is a remarkable achievement in itself, but it’s not enough if it remains hidden within the walls of your organization. To truly reap the benefits of a great culture, you must share it with your community, industry peers, and potential partners. Many companies face the challenge of being the best-kept secret in terms of culture because they don’t proactively communicate their strengths. We had the chance to highlight two amazing ladies from BestCompaniesAZ to talk about the importance of company culture, the benefits of telling the story of company culture, and discussing the work that led them to this space to help shine the light on other companies. BestCompaniesAZ has the expertise to craft compelling narratives around your culture, highlighting what makes your company unique and showcasing the human side of your organization. They are the cheerleaders that you didn’t know you needed! When potential partners and clients hear stories about your great company culture, they are more likely to view your organization as a desirable partner and provider of goods or services. So let’s start telling more stories about great culture! Are you a company interested in sharing the remarkable story of your outstanding corporate culture? Are you a business seeking to demonstrate to the community just how exceptional your company culture is? Do you specialize in conducting employee engagement surveys that reveal the excellence of your company’s culture?  Are you in search of the perfect awards to highlight and elevate the narrative of your company’s culture? Well, then you should listen to this episode!!!
12 Sep, 2023
This was a unique episode for the Culture Crush Business Podcast. We are always talking about ways to improve company culture so companies can thrive, and this episode was no different in that aspect. The topic was one that is often left out from the conversation of thriving company cultures, the focus on process improvement and the technology for improving the operations and culture of the company.  We discuss the need to focus on technology and resources that will help with the strategic side of the company in order to treat employees as humans rather than machines, which is essential for preventing burnout and maintaining a motivated team. Effective leadership involves identifying and leveraging employees’ strengths and interests. This allows them to excel in their roles and contribute to the company’s growth. Offloading repetitive tasks to AI or outsourcing can free up employees to concentrate on their core competencies. AI can be a game-changer for businesses, especially when handling data-intensive tasks. It can optimize scheduling, automate processes, and even enhance customer experiences, as demonstrated by the example of creating a Taylor Swift-inspired AI bot. The conversation highlights the need to adapt to rapidly evolving technology. The emergence of new career paths, such as prompt engineering, underscores the importance of staying current and embracing technological advancements. Many companies use numerous software tools, often without realizing the extent of their tech stack. Lauri Erickson emphasizes the importance of integrating these tools to streamline operations and data management, ultimately saving time and resources. This episode focuses on a few key takeaways for our listeners: Empower the employees to focus on the true strengths The power of AI in enhancing efficiencies Continuous adaptation to evolving technology Integration of software and tools Overall, the episode emphasizes the value of fostering a positive company culture, empowering employees, and leveraging outsourcing, technology, and AI to enhance efficiency and employee satisfaction. It also underscores the importance of staying open to new possibilities in the ever-changing business landscape. Thank you to James Christensen, the President of Gateway Bank, for joining in this conversation and adding his additional insight and stories as the co- host for this episode with Lauri and Ben. Located in Tempe, Arizona, Project Pros is a family-owned business that’s dedicated to alleviating the administrative burdens faced by small business owners. Their comprehensive support services are designed to give business owners more time, spanning areas like bookkeeping, HR, social media management, phone answering, and virtual administrative assistance. Project Pros emerged from CEO Lauri Erickson’s understanding of the need to shift small business owners from working ‘in’ their business to working ‘on’ it. The team at Project Pros fosters a synergetic environment, collaborating to find solutions for each client’s unique needs. Their approach emphasizes collaborative problem-solving, ensuring that every team member’s skills contribute to the clients’ success. Project Pros goes beyond traditional outsourcing, streamlining processes to save their clients both time and money. They serve as an extension of their clients’ businesses, partnering at every stage to facilitate the growth and success of those businesses.
17 Aug, 2023
When it comes to improving company culture, there are a tremendous amount of resources out there to help companies. Finding which resources are the right fit for your company is the tricky part. Lucky for you, we brought together two amazing ladies that offer support that can improve all companies! These resources help to bring creativity and clarity to your teams! This conversation talked about the support and structure that both Sarah’s company and Anca’s company can help provide to others. There is a fear of failure and these ladies are here to help build the teams so that the fear can be concurred and supported. Investing in outside support and facilitation is one of the best things a company can do to help improve their teams and company culture. Facilitators use techniques that stimulate creative thinking and innovation- and these ladies are the pinnacle of creativity! You should listen to this podcast if you….  are having trouble communicating with your team and trying to find the right resources to help. would like to find a unique way to improve your meetings and sharing top highlights with the company. need a little support defining the goals of the meetings and the communication taking place. are ready to invest in your company to improve the culture of the people and the company as a whole. if you need a little help capturing and synthesizing the details from your meetings. Culture Crush is here to support and it starts with these two amazing women led companies!
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25 Apr, 2024
This episode of Culture Crush Business is a real deep dive in the space of building communities that help with growing and positive well being. Kindra deep dives into the journeys of Nathan Coury and Ryan Tomita, two entrepreneurs on a mission to build supportive communities and foster personal growth. Nathan kicks things off by sharing his insights into creating human-centered businesses that prioritize the well-being of employees, leading to remarkable retention rates and minimal staffing challenges. Then, Ryan, the brains behind Middlefinger Mantras, opens up about his struggles with mental health and how they inspired him to create safe spaces for men to find support and empowerment.  As if that wasn’t enough, Nathan and Ryan also get into the nitty-gritty of balancing masculine and feminine energies in business. They stress the importance of collaboration and connection, rather than competition, in creating thriving workplace environments. They tackle the stigma head-on and wrap things up with a powerful call to prioritize mental well-being and reach out for support when needed. This episode is a must-listen for anyone looking to cultivate a culture of care and growth in their personal and professional lives.
20 Mar, 2024
This episode of the Culture Crush Business Podcast explores the imperative of fostering inclusive company cultures through a fruitful conversation with Elena Joy Thurston and Gabe Hagen. The discussion underscores the need for inclusive leadership, especially with changing workforce demographics, emphasizing small changes to enhance belonging and engagement.  Additionally, the conversation delves into communication challenges in food service businesses, with Gabe using digital checklists to facilitate staff feedback. Elena advocates for non-binary thinking, emphasizing impact over intent, and both guests stress the importance of vulnerability, learning, and adaptation in creating inclusive work cultures. Overall, the episode emphasizes fostering inclusive cultures in corporate settings to attract diverse talent, focusing on communication, accountability, and continuous improvement.
14 Feb, 2024
This episode of the Culture Crush Business podcast is a real one- are you ready for it? This conversation includes insightful moments on personal journeys, mental health, and workplace culture. Host Kindra Maples and guest co-host Karen Nowicki dive in with guests Mathew Blades and Eric Brooker, to discuss the power of vulnerability in fostering connections and supporting employees through challenges.  They highlight the importance of initiating difficult conversations, building relationship capital, and creating empathetic workplace cultures. Hear impactful stories, like Eric Brooker’s, illustrating the significance of addressing personal struggles promptly, and gaining insights into navigating high-stakes jobs while prioritizing self-care. Join the conversation to learn how to foster resilience and empathy in your workplace today.
05 Feb, 2024
In the latest Culture Crush Business Podcast episode, host Kindra Maples and guest co-host James Christensen dive into the dynamic intersection of military culture, personal values, and high-performance leadership with esteemed guests Waldo Waldman and Dan Clark. The conversation weaves through a captivating exploration of resilience, identity, and the pivotal role belief plays in shaping organizational culture.  Dan, drawing from his triumph over paralysis, outlines a three-step approach to nurturing a positive culture—expanded belief, elevated expectations, and empowered behavior. He emphasizes the leader’s crucial role in instilling shared beliefs and fostering transparent communication. Waldo chimes in by stressing the significance of mutual support, admitting mistakes, and aligning with team values. The podcast’s second half delves into the art of professional speaking, emphasizing the importance of customization, embracing discomfort for growth, and the role of vulnerability in ineffective leadership. Dan and Waldo passionately advocate for leaders to connect with all levels of employees, address trust and ego challenges, and embrace a culture of continuous improvement. This riveting and enlightening episode delivers a comprehensive view of leadership, seamlessly weaving together military principles, personal narratives, and actionable advice for fostering a positive and growth-centric organizational culture. There is a take away in here for everyone!!
By Kindra Maples 23 Jan, 2024
In this insightful episode of the Culture Crush Business podcast, the concept of culture is explored from various perspectives. Kindra Maples, sets the tone by defining culture as the shared rhythm and essence that emerges when people come together, emphasizing its pervasive influence across all aspects of life. Guests Stephen Smith and Jay Rayhons contribute their experiences in sports and business, discussing the importance of understanding and defining one's culture. The conversation deepens as Jay Rayhons shares his approach to financial work, prioritizing understanding clients' personal goals and values before delving into financial details. This emphasis on recognizing deeper values beyond monetary concerns is connected to leadership and organizational culture. The discussion expands with insights from Stephen Smith on maintaining strong connections within remote or hybrid teams, emphasizing proximity, time, and energy investment. Consistency in leadership is highlighted, drawing parallels to military training and the Ooda loop. Trust within organizations is explored, with mentions of the "Trust Factor" book and its O-factor assessment tool. The episode concludes with the guests encouraging listeners to seek the good in others, contributing positively to organizational culture. The importance of genuine inclusivity, openness, and ongoing improvement is emphasized, providing a holistic exploration of culture in the business context. A few books that were talked about in the conversation: Trust Factor: The Science of Creating High-Performance Companies by Paul J. Zak Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal , Tantum Collins Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace Eleven Rings: The Soul of Success by Phil Jackson and Hugh Delehanty Extreme Ownership: How U.S. Navy Seals Lead and Win by Jocko Willink and Leif Babin A few finals thoughts to take from the conversation:  Know yourself and include others on the journey. Look for the good in someone and you will find it.
12 Dec, 2023
This Podcast Episode is on “from the vault.” This episode has a very personal side and connection for Kindra and her guest, Jean Brunson. In this podcast episode, Kindra dives into a candid conversation about the evolution of the podcast and its focus on improving company culture. They reflect on how Jean was the one that pushed Kindra towards a more inclusive approach, emphasizing the significance of Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB). The conversation touches on the challenge of addressing diversity and inclusion in the workplace, acknowledging the reluctance some individuals may have in expressing their feelings or concerns due to fear of repercussions. The hosts highlight the need for safe spaces to have open conversations about diversity, recognizing the unique struggles faced by different communities. As the discussion weaves through personal experiences and the impact of diversity in various settings, it emphasizes the multifaceted nature of company culture. They share insights on how the podcast evolved to embrace a broader definition of company culture, extending beyond big corporations to encompass small businesses and diverse groups. The episode also delves into the significance of Juneteenth, tying it to the broader conversation on diversity, inclusion, and belonging. The hosts discuss the recent federal recognition of Juneteenth as a holiday and reflect on the importance of acknowledging historical events that have shaped the experiences of black communities. Throughout the episode, there is an emphasis on the power of conversations, the importance of listening, and the need to create spaces where diverse voices can be heard. Kindra and Jean share their personal growth through this journey, illustrating the transformative impact of intentional efforts to embrace diversity and foster inclusivity in both professional and personal spheres. Thank you Jean Brunson for your contribution to the growth of the Culture Crush Business and Podcast.
20 Nov, 2023
In our latest podcast episode, we had the pleasure of hosting Lindsay, a seasoned leader with almost 17 years of dedicated service at Desert Financial Credit Union, and Nikki, a passionate advocate for employee engagement and the driving force behind PeopleForward Network. This conversation, as the others that we have, was open, authentic and natural. The conversation led to examples of both companies leading in a human centered and people focused direction.  Lindsay highlighted the importance Desert Financial places on employee satisfaction and creating a workplace culture that empowers and values its staff. This commitment translates into exceptional service for members, where every interaction is more than a transaction. The organization focuses on connection, community, and service to others. Nikki, from PeopleForward Network, provided insights into their mission of sharing resources and insights with a global community of people-first minded leaders. From podcast production to growth consulting, PeopleForward Network collaborates with partners to make a meaningful impact on business development and marketing. These women are making waves in their industries in order to build companies with great cultures. If you are looking for examples, stories, and support for growing your company culture, then this is an episode for you to listen to.
27 Oct, 2023
In the modern business landscape, a company’s culture is not just an internal matter. It has evolved into a valuable asset that can significantly impact a company’s success and reputation. We know this! However, having a fantastic company culture is not enough. It’s equally crucial to communicate this culture to the broader community and potential partners. One effective way to achieve this is by partnering with experts that specialize in marketing and telling the story of your company’s exceptional culture, such as achieving recognition as one of the best places to work. Having an outstanding company culture is a remarkable achievement in itself, but it’s not enough if it remains hidden within the walls of your organization. To truly reap the benefits of a great culture, you must share it with your community, industry peers, and potential partners. Many companies face the challenge of being the best-kept secret in terms of culture because they don’t proactively communicate their strengths. We had the chance to highlight two amazing ladies from BestCompaniesAZ to talk about the importance of company culture, the benefits of telling the story of company culture, and discussing the work that led them to this space to help shine the light on other companies. BestCompaniesAZ has the expertise to craft compelling narratives around your culture, highlighting what makes your company unique and showcasing the human side of your organization. They are the cheerleaders that you didn’t know you needed! When potential partners and clients hear stories about your great company culture, they are more likely to view your organization as a desirable partner and provider of goods or services. So let’s start telling more stories about great culture! Are you a company interested in sharing the remarkable story of your outstanding corporate culture? Are you a business seeking to demonstrate to the community just how exceptional your company culture is? Do you specialize in conducting employee engagement surveys that reveal the excellence of your company’s culture?  Are you in search of the perfect awards to highlight and elevate the narrative of your company’s culture? Well, then you should listen to this episode!!!
12 Sep, 2023
This was a unique episode for the Culture Crush Business Podcast. We are always talking about ways to improve company culture so companies can thrive, and this episode was no different in that aspect. The topic was one that is often left out from the conversation of thriving company cultures, the focus on process improvement and the technology for improving the operations and culture of the company.  We discuss the need to focus on technology and resources that will help with the strategic side of the company in order to treat employees as humans rather than machines, which is essential for preventing burnout and maintaining a motivated team. Effective leadership involves identifying and leveraging employees’ strengths and interests. This allows them to excel in their roles and contribute to the company’s growth. Offloading repetitive tasks to AI or outsourcing can free up employees to concentrate on their core competencies. AI can be a game-changer for businesses, especially when handling data-intensive tasks. It can optimize scheduling, automate processes, and even enhance customer experiences, as demonstrated by the example of creating a Taylor Swift-inspired AI bot. The conversation highlights the need to adapt to rapidly evolving technology. The emergence of new career paths, such as prompt engineering, underscores the importance of staying current and embracing technological advancements. Many companies use numerous software tools, often without realizing the extent of their tech stack. Lauri Erickson emphasizes the importance of integrating these tools to streamline operations and data management, ultimately saving time and resources. This episode focuses on a few key takeaways for our listeners: Empower the employees to focus on the true strengths The power of AI in enhancing efficiencies Continuous adaptation to evolving technology Integration of software and tools Overall, the episode emphasizes the value of fostering a positive company culture, empowering employees, and leveraging outsourcing, technology, and AI to enhance efficiency and employee satisfaction. It also underscores the importance of staying open to new possibilities in the ever-changing business landscape. Thank you to James Christensen, the President of Gateway Bank, for joining in this conversation and adding his additional insight and stories as the co- host for this episode with Lauri and Ben. Located in Tempe, Arizona, Project Pros is a family-owned business that’s dedicated to alleviating the administrative burdens faced by small business owners. Their comprehensive support services are designed to give business owners more time, spanning areas like bookkeeping, HR, social media management, phone answering, and virtual administrative assistance. Project Pros emerged from CEO Lauri Erickson’s understanding of the need to shift small business owners from working ‘in’ their business to working ‘on’ it. The team at Project Pros fosters a synergetic environment, collaborating to find solutions for each client’s unique needs. Their approach emphasizes collaborative problem-solving, ensuring that every team member’s skills contribute to the clients’ success. Project Pros goes beyond traditional outsourcing, streamlining processes to save their clients both time and money. They serve as an extension of their clients’ businesses, partnering at every stage to facilitate the growth and success of those businesses.
17 Aug, 2023
When it comes to improving company culture, there are a tremendous amount of resources out there to help companies. Finding which resources are the right fit for your company is the tricky part. Lucky for you, we brought together two amazing ladies that offer support that can improve all companies! These resources help to bring creativity and clarity to your teams! This conversation talked about the support and structure that both Sarah’s company and Anca’s company can help provide to others. There is a fear of failure and these ladies are here to help build the teams so that the fear can be concurred and supported. Investing in outside support and facilitation is one of the best things a company can do to help improve their teams and company culture. Facilitators use techniques that stimulate creative thinking and innovation- and these ladies are the pinnacle of creativity! You should listen to this podcast if you….  are having trouble communicating with your team and trying to find the right resources to help. would like to find a unique way to improve your meetings and sharing top highlights with the company. need a little support defining the goals of the meetings and the communication taking place. are ready to invest in your company to improve the culture of the people and the company as a whole. if you need a little help capturing and synthesizing the details from your meetings. Culture Crush is here to support and it starts with these two amazing women led companies!
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